I help founder-led brands close the gap between how good their product is and how well it sells.
You've got an awesome product with a ton of potential. But your website isn't converting the traffic you're already getting. Customers buy once and never come back. And your brand doesn't give people a reason to choose you over the next option.
Book a no-pressure call below.
8+ Years.
50+ Brands.
Every Aisle You'd Find Them In.
I've worked with product brand founders across skincare, food and beverage, apparel, home services, and just about every other aisle.
Whatever the category, the pattern repeats. Founders pour everything into the product and the presentation, then wonder why sales are flat. Nine times out of ten the gap isn't the product, it's something around it that nobody's diagnosed yet. I find it, fix it, and optimize the rest.
Speak to Matt
What we can cover on a free
15-minute strategy session whether you work with me or not:
Where your business is actually leaking revenue right now and which fix moves the needle fastest
How to turn the audience and assets you already have into a real sales channel
Whether your bottleneck is brand, website, email, or something else entirely (most founders guess wrong)
A clear next step you can act on
Polo pattern I designed for Sun Day Red, Tiger Woods' lifestyle brand
Client success stories *
Client success stories *
Nordska Coffee
"I had it all in my head, I just couldn't get it onto paper."
The Problem: A founder with a real story, a clear vision, but no way to turn either into visuals & positioning for his business.
The Outcome: A complete brand identity, packaging, and conversion-ready website built from the story up, ready to sell the moment he launches online.
When Andrew came to me, he already had the brand. It just wasn’t tangible yet.
He grew up drinking Dunkin' in New York City, light and sweet, “before he knew any better.” The flavor memory stuck. He spent his adult years deep in third-wave specialty coffee, but kept chasing the ghost of that original cup. Then he moved to Alaska, surrounded by drive-through coffee spots, but a desert for specialty coffee he'd come to love. So he started roasting it himself. Recreating the flavor profile he grew up on, with specialty-grade beans. That was Nordska.
The story was real. The visual language wasn't there yet.
He couldn't pinpoint what Nordska was supposed to look like, and the work he'd done so far wasn't quite hitting the mark.
I was asked to build the full brand from the ground up: identity, packaging, and a website ready to sell.
The first move wasn't designing anything. It was listening. I heard the story, then showed him visual directions that fit. The moodboards didn't match what he originally pictured, they matched what he'd actually been describing the whole time.
From there, the brand built itself. A logo system built around the story. Packaging that holds its own on a shelf or behind a cafe counter. And a website built for conversion the moment he's ready to flip the switch online.
Nordska is currently selling through friends, family, and word of mouth, the most honest test a coffee brand can pass. The online launch is next, and the system is ready when he is.
Unconventional CFO
"When you think of people in finance, you typically think of older guys sitting behind a big wooden desk in a suit. That's not me."
The Problem: A finance expert who didn't look or operate like any other CFO - and a brand that didn't quite reflect that yet.
The Outcome: A full visual identity that made her professionalism and personality impossible to separate, with an immediate uptick in website inquiries and in-person recognition.
Lauren is a finance industry veteran and an absolute expert at what she does.
She does it in her own way, and we wanted her Unconventional CFO brand to reflect that.
I was asked to create a cohesive visual identity to help Unconventional CFO communicate its unique ethos, and attract more partners as it expands its reach.
The new identity needed to present Lauren as the professional that she is, while allowing her fun and stylish personal identity to shine through - helping to communicate what truly makes her unique in an otherwise cookie-cutter industry landscape.
Armed with a new logo system, high contrast color palette, custom illustrative icons, typography system and unique image styling - UCFO's new identity will help it to grow, thrive and attract its vision with a widening audience. We created a brand identity that's visually strong, and flexible enough to stretch across multiple marketing dimensions.
“My new branding clearly captures my identity in being a CFO and being me, so now I can communicate that outwardly on every platform and in-person.
I’ve had an uptick in website forms as a direct result from those who visit my site. Huge reaction to business cards at several in person events.”
Sonia’s Studio
"I'm proud of how professional, polished and elevated it looks. It really feels like it represents my brand and experience I want my clients to have. Im excited to send people my link to website because the layout provides me confidence in how my business is being presented"
The Problem: A med spa owner with 12 years of experience, a medical director, and her own skincare line but no way to confidently sell it online, and a website that didn't reflect her current work.
The Outcome: A custom website with easy booking, a connected product shop, and a brand presence built to move products and build trust from the first scroll.
Sonia had outgrown her website a long time ago. She's licensed, fully insured, working with a medical director, and had just launched RestoreMD - her own medical-grade skincare line sold exclusively through her practice. She had a real product with real positioning, but nowhere online to sell it. The old site had no products, no booking integration, and didn’t communicate why a new client should trust her brand over the dozen other med spas in the area. Ultimately, she avoided sharing the link.
So we rebuilt it from scratch with all new copy, sourced imagery and her product shop connected and ready to sell. The design was built around trust and conversion, making it easy for someone to land on the site, and quickly & confidently book a service or buy a product.
In the first month with no paid ads and barely any marketing, the site pulled in over 470 visits, 100+ from Google organically, with new inquiries coming through the site almost immediately.
But the real result was simpler than that. Sonia's proud of her website now. She sends people the link with confidence. It finally looks online the way it feels in person.
“Matt was incredible to work with. For never meeting him in person, he understood and met my needs in a timely matter and was extremely helpful along the way with any questions or changes I had. Definitely will be using him in the future”
Notable Reviews
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“Matt was incredible to work with. For never meeting him in person, he understood and met my needs in a timely matter and was extremely helpful along the way with any questions or changes I had. Definitely will be using him in the future”
—Sonia Lucci, Sonia’s Studio
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Matt was fantastic. Good, Fast and Fair, they say you cant have all three. Matt is all three. The project was organized, detailed and the results were exactly what I visioned but better. Stop looking and start with Matt.
—Dan Hughes · Coastal Primary Care and Wellness
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I would highly recommend working with Matt! He was extremely communicative throughout the project and was quick to integrate design feedback in each iteration. I look forward to working together again!
—Allison Nulty · Contra
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Matt did a FANTASTIC job designing my website for Root Cause Wellness, LLC!! I absolutely love the look and feel as Matt used a modern take on colors from nature. The functionality that I requested is up and running great. Matt jumped in where appropriate and helped with content.. and now I have a site that really draws people in!! Everyone keeps telling me how much they love it! Matt is great to work with and I highly recommend his services!
—Bonnie Kohrer . Root Cause Wellness
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Matt with 1110 Design did an amazing job designing a logo for my business!! He took the time to think through different design concepts based on information I had given him. To my surprise, I absolutely loved a design that was completely different than the idea I had gone in with. Matt was pleasant & professional to work with. I highly recommend him!!
–Bonnie Kohrer . Root Cause Wellness
(Second Project) -
Matt did an excellent job creating my brand kit. He used colors and photos that I'd chosen and create a beautiful, polished look that represents my business beautifully. I expect we'll continue to collaborate in the future.
–Quinn O'Briant · Progress Design Labs