I help founder-led brands close the gap between how good their product is and how well it sells.
Your customers love what you make, retailers are reaching out, revenue is growing.
But your website still looks like it did at launch. Your emails aren't driving repeat purchases. Your brand doesn't reflect how far you've come.
I strengthen the branding, rebuild the website to actually convert, and install the systems that turn one-time buyers into loyal, repeat customers.
Book a 15-minute call below.
Growth Systems for Craft Brands **
Growth Systems for Craft Brands **
8+ Years.
50+ Brands.
Every Aisle You'd Find Them In.
I've worked with product brand founders across skincare, food and beverage, apparel, home goods, and just about every other aisle.
Whatever the category, the pattern repeats. Founders pour everything into the product and the presentation, then wonder why sales are flat. Nine times out of ten the gap isn't the product, it's something around it that nobody's diagnosed yet. I find it, fix it, and optimize the rest.
Speak to Matt
What we can cover on a free 15-minute strategy session whether you work with me or not:
Where your business is actually leaking revenue right now and which fix moves the needle fastest
How to turn the audience and assets you already have into a real sales channel
Whether your bottleneck is brand, website, email, or something else entirely (most founders guess wrong)
A clear next step you can act on
Book a call below.
A Few Businesses I've Helped *
A Few Businesses I've Helped *
Nordska Coffee
"I had it all in my head, I just couldn't get it onto paper."
The Problem: A founder with a real story, a clear vision, but no way to turn either into visuals & positioning for his business.
The Outcome: A complete brand identity, packaging, and conversion-ready website built from the story up, ready to sell the moment he launches online.
When Andrew came to me, he already had the brand. He just couldn't see it yet.
He grew up sneaking out for Dunkin' in New York City, light and sweet, before he knew any better. The flavor memory stuck. He spent his adult years deep in third-wave specialty coffee, but kept chasing the ghost of that original cup. Then he moved to Alaska, surrounded by drive-through coffee spots, but a desert for specialty coffee he'd come to love. So he started roasting it himself. Recreating the flavor profile he grew up on, with specialty-grade beans. That was Nordska.
The story was real. The visual language wasn't there yet.
He couldn't pinpoint what Nordska was supposed to look like, and the work he'd done so far wasn't quite hitting the mark.
I was asked to build the full brand from the ground up: identity, packaging, and a website ready to sell.
The first move wasn't designing anything. It was listening. I heard the story, then showed him visual directions he hadn't considered. The moodboards didn't match what he originally pictured, they matched what he'd actually been describing the whole time.
From there, the brand built itself. A logo system rooted in the story. Packaging that holds its own on a shelf or behind a cafe counter. And a website built for conversion the moment he's ready to flip the switch online.
Nordska is currently selling through friends, family, and word of mouth, the most honest test a coffee brand can pass. The online launch is next, and the system is ready when he is.
Unconventional CFO
"When you think of people in finance, you typically think of older guys sitting behind a big wooden desk in a suit. That's not me."
The Problem: A finance expert who didn't look or operate like any other CFO - and a brand that didn't quite reflect that yet.
The Outcome: A full visual identity that made her professionalism and personality impossible to separate, with an immediate uptick in website inquiries and in-person recognition.
Lauren is a finance industry veteran and an absolute expert at what she does.
She does it in her own way, and we wanted her Unconventional CFO brand to reflect that.
I was asked to create a cohesive visual identity to help Unconventional CFO communicate its unique ethos, and attract more partners as it expands its reach.
The new identity needed to present Lauren as the professional that she is, while allowing her fun and stylish personal identity to shine through - helping to communicate what truly makes her unique in an otherwise cookie-cutter industry landscape.
Armed with a new logo system, high contrast color palette, custom illustrative icons, typography system and unique image styling - UCFO's new identity will help it to grow, thrive and attract its vision with a widening audience. We created a brand identity that's visually strong, and flexible enough to stretch across multiple marketing dimensions.
“My new branding clearly captures my identity in being a CFO and being me, so now I can communicate that outwardly on every platform and in-person.
I’ve had an uptick in website forms as a direct result from those who visit my site. Huge reaction to business cards at several in person events.”
Currently in Progress
A skincare founder who'd been emailing occasionally for months without results. The list wasn't the problem, a proper system was.
We're fixing that now.
Case study coming soon.
Client Reviews
